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Lesson 6
Take Action- Creating Campaigns

Creating a Campaign Theme

Objectives

After this lesson, students will be able to:

  • Collaborate to compose an original name, logo and slogan for their campaign

Overview/Purpose:

In this lesson, students begin to think about the overall theme of their own campaign as they analyze the elements – name, logo, and slogan – of campaigns that they deem especially powerful.

Guiding Questions:

  • How is an effective campaign designed?

Recommended Time:

45 minutes

Common Core State Standards:

CCSS.ELA-LITERACY.CCRA.W.4
CCSS.ELA-LITERACY.CCRA.W.5

 

Materials:

Name/Logo/Slogan/Theme Handout

 

Technology Required:

None

 

Lesson Design:

  • Explain that effective campaigns have an overall theme that ties all of the parts of the campaign together, and a campaign’s name, logo and slogan are linked to the theme of the campaign.

– A logo is a unique symbol or design that represents a company or organization.
– A slogan is a distinctive phrase or motto for a party, a group, a company or a person. It is a ‘catch-phrase.’

  • Distribute and review the Name/Logo/Slogan/Theme handout with students, discussing examples of logos and slogans.
  • Students work in groups to brainstorm possible campaign names, logos and slogans.
  • Students should come to class the following day prepared with a list of ideas for their group and, if applicable, reflect on the choice their group made.