Take Action - Creating Campaigns
Features and Structures of
After this lesson, students will be able to:
- Identify the features and structures of brochures
As a first step in creating their own brochures, students study the features and structures of brochures.
- What are the general guidelines for creating a brochure?
- What elements must a brochure contain?
- What might it contain?
- What are the benefits and challenges of this medium?
- How can I craft an effective brochure?
Recommended Time:45 minutes
Common Core State Standards:
In preparation for this lesson, you will need to collect some brochures. Consider asking students to bring in some – this is a sure way to quickly build a collection!
- Students will work with a partner today, reading brochures like writers. They will study text and images to identify features that make this medium effective.
- Students set up two lists:
1) What are some of the things you notice about brochures?
2) How can information be organized and presented in brochures?
- Students work with their partners, reading brochures and answering the two questions.
- Class reconvenes to share what they noticed. Chart student responses.
- Some features and structure of brochures:
1) Visual – pictures, graphs, charts
2) Interesting and varied font (size, type, color)
4) Text boxes
5) Not too much text
6) Use of bullets
7) Covers – stand out
8) Contains contact information and/or places to learn more
- Distribute and review Brochure Assignment with students.