Lesson 7
Take Action - Creating Campaigns

Features and Structures of


After this lesson, students will be able to:

  • Identify the features and structures of brochures


As a first step in creating their own brochures, students study the features and structures of brochures.

Guiding Questions:

  • What are the general guidelines for creating a brochure?
  • What elements must a brochure contain?
  • What might it contain?
  • What are the benefits and challenges of this medium?
  • How can I craft an effective brochure?

Recommended Time:

45 minutes

Common Core State Standards:




In preparation for this lesson, you will need to collect some brochures. Consider asking students to bring in some – this is a sure way to quickly build a collection!

Brochure Assignment


Technology Required:



Lesson Design:

  • Students will work with a partner today, reading brochures like writers. They will study text and images to identify features that make this medium effective.
  • Students set up two lists:

1) What are some of the things you notice about brochures?
2) How can information be organized and presented in brochures?

  • Students work with their partners, reading brochures and answering the two questions.
  • Class reconvenes to share what they noticed. Chart student responses.
  • Some features and structure of brochures:

1) Visual – pictures, graphs, charts
2) Interesting and varied font (size, type, color)
3) Colorful
4) Text boxes
5) Not too much text
6) Use of bullets
7) Covers – stand out
8) Contains contact information and/or places to learn more

  • Distribute and review Brochure Assignment with students.