Take Action - Creating Campaigns
Persuasion is Everywhere:
Learning from Examples
After this lesson, students will be able to:
- Identify and evaluate elements and techniques of persuasion
An effective campaign includes a persuasive message. In our media-saturated culture, we are surrounded by persuasive messages which can serve as useful examples from which to learn. In this lesson, students analyze various print and video messages to determine the key elements of persuasion.
- Where do I come across persuasive messages in my day-to-day world?
- Which of these are the most effective; what makes them so?
- What are the basic elements of persuasion?
Recommended Time:45 minutes
Common Core State Standards:
Teacher selected print and video examples that illustrate effective persuasive techniques.
Varies. If using video examples, you might require computers with internet access or a television with a DVD player.
- Show some print examples and video clips in which persuasive techniques are used. Ask students to identify what it is about the messages that enhances their impact.
- As examples are discussed, chart student responses and build a common list of persuasive techniques that students notice in the examples presented. (Students can keep track of the examples in their notebooks).
- Based on student responses, categorize the three basic elements of persuasion: factual appeal, emotional appeal, and visual appeal. Discuss that within each of these elements, there are a variety of techniques that a writer can use.